Magic Words: Professional
A couple of days ago I bought a new toothbrush which is 'professional', and faced with the need to clean my drains I have the option of buying 'professional' drain cleaner or the more ordinary kind.
Professional is a magic word with the allure or glamour of business-like competence, of long training and the importance of reputation, and the idea of 'payi…
Keep reading with a 7-day free trial
Subscribe to The English Ideas Project Substack to keep reading this post and get 7 days of free access to the full post archives.